Which of the following ratios measures a company's profitability relative to its sales?
- A.Gross profit margin✓ correct
- B.Current ratio
- C.Debt to equity ratio
- D.Inventory turnover
This topic focuses on the use of advanced analytical techniques for financial analysis and decision-making.
Aligned to the KASNEB Advanced Financial Reporting syllabus.
Advanced ratio analysis is essential for evaluating a company's financial performance and making informed decisions. Key ratios include profitability, liquidity, solvency, and efficiency ratios.
Profitability Ratios: These assess a company's ability to generate profit relative to revenue, assets, or equity. Common ratios include the Gross Profit Margin (GPM) and Return on Equity (ROE). For example, GPM is calculated as (Gross Profit / Revenue) x 100. A higher GPM indicates better profitability.
Liquidity Ratios: These measure a company's ability to meet short-term obligations. The Current Ratio (CR) is calculated as Current Assets / Current Liabilities. A CR above 1 suggests that the company can cover its short-term liabilities.
Solvency Ratios: These evaluate a company's long-term financial stability. The Debt to Equity Ratio (DER) is calculated as Total Debt / Total Equity. A lower DER indicates less reliance on borrowed funds.
Efficiency Ratios: These assess how well a company utilizes its assets. The Inventory Turnover Ratio (ITR) is calculated as Cost of Goods Sold / Average Inventory. Higher turnover indicates efficient inventory management.
In the Kenyan context, these ratios can be compared against industry benchmarks to gauge performance. For instance, companies listed on the Nairobi Securities Exchange (NSE) often provide such benchmarks. Regular analysis of these ratios enables stakeholders to identify trends and make strategic decisions.
Key points
Given Data:
1. Gross Profit Margin (GPM)
GPM = (Gross Profit / Revenue) x 100
Gross Profit = Revenue - Cost of Goods Sold
Gross Profit = 12,000,000 - 8,000,000 = KES 4,000,000
GPM = (4,000,000 / 12,000,000) x 100 = 33.33%
2. Current Ratio (CR)
CR = Current Assets / Current Liabilities
CR = 4,000,000 / 2,000,000 = 2.0
3. Debt to Equity Ratio (DER)
DER = Total Debt / Total Equity
DER = 6,000,000 / 4,000,000 = 1.5
These calculations provide insights into Zeddy Limited's profitability, liquidity, and solvency.
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Which of the following ratios measures a company's profitability relative to its sales?
A company has a current ratio of 2:1. If its current liabilities are KES 200,000, what are its current assets?
Explain three limitations of ratio analysis.
1. Historical Data: Ratios are based on historical financial statements, which may not reflect current market conditions. 2. Lack of Industry Comparisons: Ratios vary across industries, making comparisons less meaningful without context. 3. Qualitative Factors: Ratios do not account for qualitative factors such as management effectiveness or market competition.
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Reserve beta accessProfitability ratios assess profit generation relative to revenue.
Trend analysis identifies patterns in historical financial data.
Ratio analysis reveals liquidity, profitability, and solvency.
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